Lance Armstrong on business: what the evidence says · JRE #737
SUBJECT: BUSINESS
Not a true/false call. Every claim is logged with its sources; read the exhibits below.
we had a good run and 85 million bracelets yeah but look i mean i don't want anybody to be mistaken my interests were selfish
What the evidence says 01 / RECORD
Armstrong said roughly 85 million Livestrong yellow bracelets were sold. Secondary retrospectives of the campaign cite a range of totals rather than one settled figure: Wikipedia reports 80 million as of Armstrong's 2013 Oprah interview, while the Livestrong Foundation's own materials describe sales approaching 100 million over the life of the program. No search of primary government/academic sources or allowlisted reputable-journalism outlets (Reuters, AP, BBC, NPR, Guardian, NYT, Washington Post) turned up a live, accessible article reporting an independently audited total. The general order of magnitude (tens of millions) is well supported, but the specific '85 million' figure could not be confirmed against any qualifying source.